The flow of online is offline

And very few people it combines.

But there is a whole industry, as it turns out, are built on -line, blends in offline. I am not an internet -shops and hosting. Their I just ascribe purely to online businesses, although the shop is the real goods, and the server are in the data center and made of very tangible material.

What can the online offline?. You can complain about the long lines of communication, b2b, b2c. But it really all comes down to the creation of information flows. Which give the opportunity to earn Offline. Consider a few examples.

Shipping. One of the most striking examples of b2b internet. From clients: your site, sites for cargo, Asya, Skype. And no off-line advertising. Costs: site - a single, site - exchange - issue price of 100-400 per month. Profit from the same transaction 100-2000 bucks. What you need to do this business: minimum option - Internet phone carrier has its own base. For example, we like suckers, carried the girl through the year, real estate broker, has not yet found a primary carrier - the difference is twice the price. And she poured CellPhones our order to another firm. Simply, it was the first. The issue.

tourism. One of the most zaoptimizirovannyh businesses. I got into it because we signed a contract with a travel agency, which had more than half of orders from only one of the site. The contract was to promote the site, we brought in all mid-range, increasing the volume of orders twice. And they began to pour on the firm its application for a commission. The relationship we have had the confidence. As a result, our commission in the season was 15-20 thousand. rub. / month. With attendance of our site - 100-150 per day. Now I have my own travel agency, which already provides a significant economic effect. And the whole promotion strategy based on three grids of 15 sites. And not Fedorov, and quality of white sites for people.

advertising. 40% of the orders I have comes from the Internet. The figure is approximate. In the off-season it could be 80% (more than sit on the network). We somehow unconsciously - the first in the top. Just with our projects has accumulated a considerable mass of the natural reference. Plus, blogs, PR, thematic forums. I use a lot of tools on-line promotion. Even the banners and the context of attempted. But blogs are better. ) And online orders are coming in off. Man looking website, portfolio, he likes - he calls or feet immediately to the office. Like. I talk on the forum, write a blog post. in PM and then I see - you're so smart, help us. And we help. ) At no pity. For your grandmother, then. Then a person makes a review in a forum or a blog and we are already quite well. I forgot what a pet - Sales Manager. And once I wrote to them the instructions to attend seminars. Now my managers - a blog, a forum, my website. My Account - ICQ. or Skype. And it is always empty for you. Imagine that you are taking in the room, and immediately went to you and 10 people each with their own problem. You just have to take validol. And I have (now I glance ) 15 contacts at once in ace open and all I talk.

But the offline to online almost no flows. It's the law.